Spreading purple pride at Purple Wave: Meet K-Staters on the job at the online equipment auction company

Posted March 27, 2025

Purple Wave

There’s a lot of purple to be found at Purple Wave — the color is included in the company name, after all. 

The online equipment auction company features purple in its logo; you can spot employees wearing purple attire; and purple is splashed across the company’s social media. 

However, you can also find another kind of purple at Purple Wave — “purple pride,” from the K-Staters who work on staff. 

Founded in Manhattan, Kansas, in 2000 by K-Staters Aaron McKee ’05 and Suzy McKee, DVM ’97, ’01, Purple Wave connects buyers and sellers across the nation and even the globe for construction, agriculture, fleet and government equipment. With over 150 online, no-reserve auctions per year, Purple Wave Auction is able to help sellers manage inventory and gives buyers the opportunity to expand their businesses with the right equipment.

“I absolutely love our team at Purple Wave; we have close to 400 employees now,” said Suzy McKee. “We live by our core values and hire by our core values — Trust, Team, Care and Passion — every day. I have such great happiness thinking about how many families our auction company is now able to support with good jobs at a place where people like to come to work. We have people who are problem solvers, innovative, interesting and incredible to be around.”

We asked several of the Wildcats at Purple Wave to share more about how K-State shaped them as students and why they love working at Purple Wave:

Purple Wave

Suzy McKee, DVM ’97, ’01

Chief Operating Officer

Suzy McKee, DVM ’97, ’01 has many fond memories of her eight years at K-State — from studying, to playing pitch, to visiting with her fellow students, many of whom became lifelong friends and a few who now work at Purple Wave. She said the experiences and activities she participated in during her time at K-State provided a foundation for the work she now does through Purple Wave. 

“I was in many clubs and traveled to learn about different farming operations and food industry opportunities, which gives me great insight to our customers today,” she said. “I was an ag ambassador for a year and went to farm shows and learned a lot there. I was the vet school student senate representative one year and learned about governance and how to work through some issues with a wide variety of differing opinions and ways to look at the issues there.”

She met her husband, Aaron McKee ’05, during her second year of vet school. He wanted to learn more about the auction business to help with his car sales company so he attended the Missouri Auction School; it just so happened to coincide with Suzy’s spring break so she went along with him.  

“He was so excited about what he learned about auctions and what the future for auctions could look like with the increasing uses and availability of the internet that he just had to jump in,” Suzy said. “So, he started up Purple Wave Auction, rented a building, hired a couple of people and started a weekly consignment auction that I would help with as much as my schedule would allow.”

Suzy spent many days working shifts at a vet clinic and then reporting to Purple Wave for her second job to manage the books or to assist with an auction. As Purple Wave continued to grow, she joined the company full time in 2008.

“I love our customers and listening and learning about what they do,” Suzy said. “There's no better feeling than knowing that we can partner with them to help them accomplish their company goals, whether it be equipment inventory management by them either selling with us or buying what they need for their jobs.”

Alex Neises ’16

IT Infrastructure and Operations Manager

Alex Neises ’16 says that growing up, he always knew he wanted to have a career involving computers. However, it wasn't until he attended K-State that he realized he wanted to be a programmer. He also credits the Staley School of Leadership for teaching him the importance of servant leadership and how to address conflict from different vantage points.

After graduating, he worked at a web design agency for a short time but found himself longing to spend more time building software and watching it in action. He was visiting with a former colleague about the challenges he was facing, and the former colleague invited Neises to apply at Purple Wave. 

“He expressed how it was rewarding to build software that you could see colleagues utilizing to help make the company more successful,” Neises said. 

Neises has now been with Purple Wave for nearly nine years, and he currently serves in a supervisory role as the IT infrastructure and operations manager. His daily work involves a variety of duties, ranging from ensuring auctions run smoothly, to handling cybersecurity, providing day-to-day tech support, and investigating new technical solutions for the company — just to name a few. 

Neises said his favorite part of his job is knowing that there's always something new to work on. 

“Nothing about the job is repetitive or boring,” he said. “As we grow, the issues we get to solve become more complex, which in turn becomes more rewarding to complete. We have the freedom to explore creative solutions and see those solutions implemented across a fast-growing company.”

Bridget Hess ’14

Trade Show and Marketing Coordinator

During her college experience, Bridget Hess ’14 started building connections in agriculture and communications right away. She joined the Agricultural Communicators of Tomorrow club, serving as a reporter and president while gaining writing experience and building industry contacts. 

Her father started working at Purple Wave, and as a student, she reached out to the company and asked if they had any opportunities for her to learn more about marketing and communications. She was hired for temporary part-time work, later served as an intern, and was eventually hired full-time. She’s now been with the company for 13 years. 

She is currently a member of the marketing department and helps coordinate the company’s trade show involvement; manages association memberships; and also serves as a content writer. 

“It’s a lot of fun,” she said. “What I enjoy most about my job, I would say, is the writing side of it, because I’m an ag communication major. They really have let me expand that in my role here. That’s something I really love to do; having that opportunity has been great. I also am very attention-to-detail oriented, so the trade show side of things really keeps my brain going.” 

She can’t wait to see how Purple Wave evolves into the future. 

“Our growth over the last year and a half, two years, has been really exciting,” she said. “I’m just excited to see where we keep expanding and how our company continues to grow and help people with buying and selling equipment.”  

Kylee Thaxton ’21

WebOps Digital Asset Associate

Kylee Thaxton ’21 graduated from K-State with a biology degree in the midst of the COVID-19 pandemic, which brought challenges for both students and professors during the pivot to online learning. 

“That experience definitely fueled my drive to work harder and push myself to do better, given the circumstances,” she said. “This has absolutely carried over into my professional life. It has given me the confidence and ability to strive for more and put myself out there. I loved my time at K-State and it really helped me grow as a person.”

Like Bridget Hess ’14, Thaxton has a family connection to Purple Wave — her sister began working there during the COVID pandemic and served as part of a team that helped tutor coworkers' children with their schoolwork. 

“She always spoke so highly of Purple Wave and the supportive environment here,” Thaxton said. “When I graduated from college, this was the first place I looked at for a full-time job.”

Thaxton serves in the Listing Operations Department and takes submission emails from the field and turns them into the listings with images that appear on the website. 

“I enjoy the variety in my job, with each day bringing new tasks and opportunities to learn, whether it's discovering new processes, assets, or meeting new team members,” she said. “I’m excited to watch Purple Wave grow and see how far the company and myself can go.”

John Schmidt ’84

Fleet Specialist

When John Schmidt ’84 was at K-State, he had an opportunity to serve as a student manager in basketball for Jack Hartman, the legendary K-State men’s basketball coach. 

“He treated me great, I got to be around the players,” Schmidt said. “The big thing was, ‘Pay attention to detail — always have a plan.’”

He served as an educator for more than 30 years — both teaching and coaching — where he was able to apply a number of the life lessons he learned from Coach Hartman. In 2019, he was offered a job at Purple Wave to help improve the building facilities and yard, then transitioned to purchasing trucks for the company’s fleet. At the time the company had about 30 trucks in the fleet; as the company has grown, that number has climbed to more than 180. 

“They’re great people; they take care of me,” Schmidt said of the company. 

His favorite part of the job is interacting with the other employees, and he says the culture at K-State is a lot like the culture at Purple Wave. 

“I don’t mind getting up in the morning and going in, because there’s always people to talk to. I like coming in because I know I’m going to be around great people, and they all work together to get things done. I just like to be part of a family that they have one goal in mind, and that’s to be the best that they can be.”

Purple Wave continues to hire more members to join its purple team as the company expands globally. The power of purple is still going strong!

Purple Wave